The Problem
Urban mobility is often inaccessible and unaffordable for many, with car ownership burdens and public transportation limitations. Research reveals that 75% of urban residents cite affordability as a primary concern when choosing transportation options.
By addressing this pain point, we can create a more inclusive and sustainable mobility ecosystem.
The Vision
RideOn is a mobile peer-to-peer car sharing app connecting trusted neighbors and optimizing car utilization for affordable and sustainable mobility — targeting seamless, on-demand transportation access for 1 million users by 2025.
Through intuitive booking, insurance integration, and user ratings, RideOn streamlines car sharing logistics end to end.
Understanding Rider Needs
To validate RideOn's concept, we conducted surveys with 500 urban residents. The findings shaped every design decision that followed.
Who We Designed For
Our research identified three primary personas — all united by a desire for affordable, reliable, and flexible transportation.
User Persona — Emily, Urban Commuter
User Persona — Secondary Persona
Current Customer Journey Pain Points
A customer journey map revealed critical friction at the consideration and decision stages — exactly where users were abandoning their search for transportation alternatives.
Journey Map — Pain Points at Consideration and Decision Stages
User Journey Redesign
Current car rental solutions frustrate users with cumbersome interfaces, lengthy rental periods, and unclear pricing. Our platform streamlines the entire hourly car rental journey from search through return.
User Journey Map — Search, Transportation, Booking, Driving, Return
From Wireframes to High-Fidelity
Starting with low-fidelity wireframes in Figma and evolving through an iterative, user-centered process into a high-fidelity prototype. Every decision was grounded in research findings.
Final UI Screens
The final prototype covers the complete user flow — from onboarding through vehicle selection, booking, and payment confirmation.
High-Fidelity Mockups — Onboarding, Vehicle Selection, Confirmation
Screen Flow and Navigation
This prototype illustrates the interconnectedness of key screens, demonstrating a logical and user-friendly flow throughout the hourly car rental experience.
Figma UI Flow Diagram
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