Human-Centered Design Agency

Good UX is
invisible.
Bad UX is unforgettable.

We help teams build digital products that feel natural, intuitive, and genuinely useful — by starting with the people who use them.

48+Projects
92%Satisfaction
3×Usability Lift
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UX Research Human-Centered Design UX Audits Usability Testing Product Design User Interviews Interaction Design Accessibility UX Research Human-Centered Design UX Audits Usability Testing Product Design User Interviews Interaction Design Accessibility
What we do

Our Services

Work with us →
01
UX Research
User interviews, contextual inquiries, surveys, and diary studies — we uncover what users truly need so every design decision is grounded in reality.
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02
UX Audits
A structured expert review of your product. We identify usability issues, accessibility gaps, and inconsistencies — and deliver a clear prioritized action plan.
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03
Product Design
From wireframes to high-fidelity prototypes, we shape interfaces that align business goals with user needs — clean and tested before any code is written.
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04
Usability Testing
We put your product in front of real users and observe. Moderated or unmoderated, remote or in-person — insights that move your satisfaction scores.
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Human · Centered · Design
6+
Years of Practice
Who we are

We remove friction,
one insight at a time

Pura Vida is a UX agency that believes good design isn't about trends — it's about deeply understanding people. We partner with product teams to untangle complexity and create experiences that just work.

Every engagement starts with listening, research, and genuine curiosity. The result is design grounded in evidence, not assumption.

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48+
Projects delivered
92%
Client satisfaction
3×
Avg. usability lift
How we work

A process built around clarity

01
🔍
Discover

We start by understanding your users, business context, and the real problem you're trying to solve — not just the surface request.

02
🎯
Define

We synthesize research into clear insights, personas, and design principles that guide every decision that follows.

03
✏️
Design

We explore solutions through sketches, wireframes, and prototypes — iterating until the design earns its place.

04
✅
Validate

We test with real users, measure outcomes, and refine. The work isn't done until it performs in the real world.

Ready to design for the
people who matter?

Let's talk about your product, your users, and how we can help you build something worth using.

Start a conversation →